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Nicotine on Demand

Fourth annual report looking at tobacco imagery in entertainment finds rampant depictions in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

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More than half of young people consider quitting vaping in 2022, new survey finds

For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.

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Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

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3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health. Here are three ways vaping affects mental health.

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The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

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