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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Pack of menthol cigarettes

Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications

We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.

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Students walking down a hallway

Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention

The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.

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Toxic Therapy Anxiety Ad

New truth campaign shows connection between nicotine dependence and "Toxic Therapy"

truth is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

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Empty road at sunset

Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no longer used. 

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Opioid Pill Bottle

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both prescription drug misuse and fentanyl.

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We are
Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission
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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do
Truth Initiative

Truth Initiative Schroeder Institute® Research & Evaluation

We do rigorous, science-backed research then share what we find.
Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence
truth logo

Youth vaping & smoking
prevention & education

We deliver the facts so young people can make informed decisions.
Ex program

Quit smoking tools

We help people quit through scalable, cost-efficient interventions.
partnership

Partnerships

We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

Tobacco's staring role cover image
Report
Tobacco’s starring role
Mar 8 2023
Movies/TV
Zyn and Zyn Pouches
News Article
What is Zyn and what are oral nicotine pouches?
May 23 2023
Flavors
Velo F1 racecar
News Article
Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show
Apr 5 2023
TV
Puff Bar litter
Research Article
Most young users put disposable e-cigarettes in trash, creating huge streams of toxic and hazardous waste, as companies fail to take responsibility
Dec 15 2022
Environment
E-cigarettes black and white
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Explore research and resources
Press Release

Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications

12.06.2023
Press Release

truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

11.29.2023