Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

See who we are
× Close

Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

Explore our top issues
× Close

Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

Browse all research and resources

Browse by

Popular topics View more
Type

Search by keywords

× Close

What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

See what we do
× Close

Get involved

Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

How to get involved
× Close

Search our site

Top Searches

× Close
Depression Sticks

Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real

“It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more. 

Read more
Mental Health Report Hero

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Read more
Vuse solo

Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studies.

Read more
Girl looking out window

3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health. Here are three ways vaping affects mental health.

Read more
Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

Read more
stitched image of teenagers

We are
Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

Learn about our mission
Explore
what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do
Truth Initiative

Truth Initiative Schroeder Institute® Research & Evaluation

We do rigorous, science-backed research then share what we find.
Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence
truth logo

Youth vaping & smoking
prevention & education

We deliver the facts so young people can make informed decisions.
Ex program

Quit smoking tools

We help people quit through scalable, cost-efficient interventions.
partnership

Partnerships

We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

JUUL and Cigarettes Mixed Social
News Article
Q&A: The importance of addressing tobacco use among Hispanic/Latino communities
Oct 14 2021
Racial/Ethnic Minorities
Girl looking out window
News Article
Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse
Oct 7 2021
E-cigarettes / Vaping
Concerned Woman Thinking
News Article
Youth vaping, mental health and the importance of quitting: A Q&A with the National Council for Mental Wellbeing
Sep 24 2021
E-cigarettes / Vaping
Mental Health Zen Social
News Article
How e-cigarette brands are trying to link vaping with mental health
Sep 17 2021
E-cigarettes / Vaping
E-cigarettes black and white
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Explore research and resources
Press Release

Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates

09.30.2021
Press Release

Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

09.29.2021