Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Girl texting

5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

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Juul neon hero

JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the national youth vaping epidemic.

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Pride Flag

Tobacco use in LGBT communities

It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment. On top of that, there is a different kind of disparity in the LGBT community that is often overlooked: disproportionately high smoking rates.

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Tobacco Money

4 ways the tobacco industry is attempting to rebrand itself

Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

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Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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stitched image of teenagers

We are
Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

Learn about our mission
Explore
what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do
Truth Initiative

Truth Initiative Schroeder Institute® Research & Evaluation

We do rigorous, science-backed research then share what we find.
Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence
truth logo

Youth vaping & smoking
prevention & education

We deliver the facts so young people can make informed decisions.
Ex program

Quit smoking tools

We help people quit through scalable, cost-efficient interventions.
partnership

Partnerships

We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

Research Article
truth campaign proven to drive down smoking rates across different demographic groups
Jul 20 2021
Educational Campaigns
flavors wall
Research Article
Disposable e-cigarette’s vague new flavor names attempt to evade regulation
Jul 7 2021
E-cigarettes / Vaping
E-cigarettes black and white
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Unexpected effects young people
News Article
Youth discuss the impact of FDA’s failure to regulate e-cigarettes
Jun 11 2021
E-cigarettes / Vaping
cigarettes and money
News Article
4 ways the tobacco industry is attempting to rebrand itself
Jun 10 2021
Advertising/Marketing
Explore research and resources
Press Release

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

07.29.2021
Press Release

JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

06.28.2021