What are Puff Bars?

Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors.

Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive campaign to convince people it has turned over a new leaf – but the American public isn’t buying it.

Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

How to quit vaping – or help someone quit – during the coronavirus pandemic

There is growing evidence that vaping can harm lung health overall. If you want to quit vaping or want to help a loved one quit, we have the resources to help.

COVID-19: the connection to smoking and vaping, and resources for quitting

Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to tobacco users.

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

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Quitting smoking is more important than ever – here is how to get started now

Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

Apr. 20, 2020

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COVID-19: the connection to smoking and vaping, and resources for quitting

Mar. 24, 2020

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How to quit vaping – or help someone quit – during the coronavirus pandemic

Apr. 07, 2020

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The harmful impact of further delays in the FDA’s e-cigarette review

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What are Puff Bars?

Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

How to quit vaping – or help someone quit – during the coronavirus pandemic

COVID-19: the connection to smoking and vaping, and resources for quitting

One year of recovery: the journey from opioid addiction

We are Truth Initiative

We seek, speak and spread the truth about tobacco