Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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Nicotine chemical

What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic levels.

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Zyn cans and some pouches

What is Zyn and what are oral nicotine pouches?

As the youth e-cigarette epidemic continues, a new type of flavored nicotine product is gaining popularity and raising public health concerns: Oral nicotine pouches and lozenges.

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Girl texting and vaping

Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very epidemic for which it is the cause.

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Quit Together Campaign Influencer Victoria

Most young e-cigarette users say they want to quit vaping in 2021

According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year. Learn why so many want to make 2021 the year to cancel vaping.

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Girl viewing the vaping curriculum page on a laptop

How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent need. Here’s why.

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We are Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

Learn about our mission

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do

Truth Initiative Schroeder Institute® Research and evaluation

We conduct rigorous research that powers everything we do.

Community and
youth engagement

We inspire and train future leaders to counter tobacco's influence.
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Youth smoking
prevention and education

We deliver the facts through our national counter-marketing campaign so young people can make informed decisions.

Quit smoking and vaping tools

We innovate new ways to combat tobacco use and help people quit.
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Partnerships

We expand our impact by joining forces with public, private and nonprofit leaders. Join us.

Our latest research and resources

Explore research and resources
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Fact Sheet Fact Sheet

Tobacco and the environment

Tobacco doesn’t just negatively impact the health of individuals, it also endangers the health of the environment.

Mar. 8, 2021
Harmful Effects of Tobacco Environment
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Report Report

A toxic, plastic problem: E-cigarette waste and the environment

Mar. 08, 2021
Environment
Victoria from Quit Together campaign waking up
Research Article Research Article

Most young e-cigarette users want to quit, 1 in 3 has tried in the past year

Mar. 10, 2021
Tools

We need your help to achieve a culture where all young people reject smoking, vaping and nicotine

Let's do this together. Explore partnerships, summits, scholarships, studies, events and more ways you can take action.

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​The latest news from Truth Initiative

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Press Release

EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free

Feb. 16, 2021
Press Release

Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

Feb. 01, 2021