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5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

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JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the national youth vaping epidemic.

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Tobacco use in LGBT communities

It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment. On top of that, there is a different kind of disparity in the LGBT community that is often overlooked: disproportionately high smoking rates.

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Tobacco Money

4 ways the tobacco industry is attempting to rebrand itself

Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

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The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

Learn about our mission
what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

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Our latest research and resources

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Research Article
Jul 7 2021
E-cigarettes / Vaping
E-cigarettes black and white
Fact Sheet
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Unexpected effects young people
News Article
Jun 11 2021
E-cigarettes / Vaping
cigarettes and money
News Article
Jun 10 2021