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Screen shot of rats from the tested on humans ad

truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

Doug the Pug and other animals directly urge JUUL: Don’t use humans as test subjects, given how little is known about the products’ long-term effects

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What are the long-term effects of vaping?

Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated as human test subjects.

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While you were streaming: Smoking on demand

A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

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JUUL and Marlboro Cigarettes

Examining JUUL’s role in the youth e-cigarette epidemic

Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and actions are straight from the tobacco industry’s playbook.

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Image from Rebekkah's one year video

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

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