Skip to main content
John and his dog

Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

Read More
Menthol leaf

Truth Initiative Applauds FDA Decision on Big Tobacco’s Menthol E-Cigarette Products

Truth Initiative applauds the FDA's decision to issue marketing denial orders (MDOs) for two of R.J. Reynolds Vapor Company’s menthol e-cigarette products.

Read more
Girl looking out window

Quitting vaping? Here are 5 tips for handling nicotine withdrawal

Trying to quit vaping? Since nicotine is what makes e-cigarettes addictive, quitting them is similar to quitting regular cigarettes or other tobacco products.

Read more
Elf bar Hyde Breeze Vape Hero

High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

Read More
Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

Read more

We are
Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission
what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do