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Pack of menthol cigarettes

Why ending menthol cigarette sales would benefit disproportionally affected groups

Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.

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Elf Bar JUUL Vuse Puff Bar Breeze Hyde Vape

New data show 2.5 million youth and young adults started using e-cigarettes since FDA missed the court-ordered deadline to remove unreviewed products from the market

A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) have started using e-cigarettes for the first time following the missed deadline.

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JUUL Product

Multi-million-dollar JUUL settlement is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of programs that work.

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an Elf Bar and Candy

What is “tobacco-free” nicotine?

These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

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Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

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We seek, speak and spread the truth about smoking, vaping, and nicotine

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Our latest research and resources

A stack of books
News Article
Sep 15 2022
E-cigarettes / Vaping
an Elf Bar and candy
News Article
Aug 29 2022
E-cigarettes / Vaping/Flavors
Girl on the phone and vaping
Research Article
Jul 27 2022
Nicotine Addiction
E-cigarettes black and white
Fact Sheet
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL