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First-of-its-kind text message quit vaping program, This is Quitting, enrolls more than 200,000 young e-cigarette users to help them quit

Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes. 

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New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

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IQOS in the U.S.

IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market. 

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Straight to vape: Pervasive tobacco imagery in popular shows

Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start vaping compared to their peers.

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Fewer than half of young people aware of connection between vaping and COVID-19 risk

The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

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