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Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President

"Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative."

-Truth Initiative Board Chair Mike Moore

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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use among youth and young adults.

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Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no longer used. 

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Tobacco Nation 2023 Map

Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.

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Opioid Pill Bottle

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both prescription drug misuse and fentanyl.

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Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

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