Screen shot of rats from the tested on humans ad

truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

Doug the Pug and other animals directly urge JUUL: Don’t use humans as test subjects, given how little is known about the products’ long-term effects

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What are the long-term effects of vaping?

Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated as human test subjects.

While you were streaming: Smoking on demand

A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

Examining JUUL’s role in the youth e-cigarette epidemic

Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and actions are straight from the tobacco industry’s playbook.

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

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Truth Initiative is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.

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Examples of proposed graphic warning labels

News Article

U.S. cigarette packs could soon look like this

Cigarette packs in the U.S. could soon feature research-based graphic warning labels similar to those used by 122 other countries.

Aug. 20, 2019

Tobacco prevention efforts Graphic Labels

Research Article

One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

Sep. 18, 2019

E-cigarettes / Vaping JUUL

Image of a high school stairs and hallway

Research Article

Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

Sep. 18, 2019

E-cigarettes / Vaping JUUL

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The latest news from Truth Initiative

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Press Release

As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth

Sep. 13, 2019

Press Release

Leading Health Groups Back Michigan Gov. Whitmer’s Emergency Action to Address the Youth E-Cigarette Epidemic

Sep. 04, 2019

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