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Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sale of menthol cigarettes and all flavored cigars.

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menthol background

Majority of U.S. adults support banning menthol cigarettes, including many menthol smokers

A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing communities of color. 

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What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic levels. 

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Quit Together Victoria Wake Up

Most young e-cigarette users say they want to quit vaping in 2021

According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year. Learn why so many want to make 2021 the year to cancel vaping.

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Zyn and Zyn Pouches

What is Zyn and what are oral nicotine pouches?

As the youth e-cigarette epidemic continues, a new type of flavored nicotine product is gaining popularity and raising public health concerns: Oral nicotine pouches and lozenges.

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Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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We seek, speak and spread the truth about smoking, vaping, and nicotine

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