Depression Sticks

truth launches fake vape company “depression stick!” to make a point

Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisis.

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Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

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3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health. Here are three ways vaping affects mental health.

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How e-cigarette brands are trying to link vaping with mental health

As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen among many vape products.

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Truth Initiative Statement on Harm Reduction

Harm reduction is a public health strategy that acknowledges not all people will choose to avoid risky behaviors and seeks to serve those people by providing less risky alternatives.

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The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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We are
Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

Truth Initiative

Truth Initiative Schroeder Institute^® Research & Evaluation

We do rigorous, science-backed research then share what we find.

Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence

Youth vaping & smoking
prevention & education

We deliver the facts so young people can make informed decisions.

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We help people quit through scalable, cost-efficient interventions.

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We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

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Fact Sheet

E-cigarettes: Facts, stats and regulations

Jun 15 2021

E-cigarettes / Vaping/Flavors/IQOS/JUUL

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News Article

Going back to school may lead to more vaping – here’s what educators and communities can do about it

Sep 8 2021

E-cigarettes / Vaping

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News Article

How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

Jan 22 2021

E-cigarettes / Vaping

Research Article

truth campaign proven to drive down smoking rates across different demographic groups

Jul 20 2021

Educational Campaigns

Explore research and resources

Press Release

truth launches fake vape company “depression stick!” to make a point

09.19.2021

Press Release

FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers

09.09.2021