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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Pack of menthol cigarettes

Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sale of menthol cigarettes and all flavored cigars.

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menthol background

Majority of U.S. adults support banning menthol cigarettes, including many menthol smokers

A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing communities of color. 

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Nicotine

What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic levels. 

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Quit Together Victoria Wake Up

Most young e-cigarette users say they want to quit vaping in 2021

According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year. Learn why so many want to make 2021 the year to cancel vaping.

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Zyn and Zyn Pouches

What is Zyn and what are oral nicotine pouches?

As the youth e-cigarette epidemic continues, a new type of flavored nicotine product is gaining popularity and raising public health concerns: Oral nicotine pouches and lozenges.

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Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do
Truth Initiative

Truth Initiative Schroeder Institute® Research & Evaluation

We do rigorous, science-backed research then share what we find.
Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence
truth logo

Youth smoking
prevention & education

We deliver the facts so young people can make informed decisions.
Ex program

Quit smoking tools

We help people quit thorugh scalable, cost-efficient interventions.
partnership

Partnerships

We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

Lit cigarette
Research Article
New report: Tobacco industry-funded group obscures its ties to infiltrate scientific journals
May 3 2021
Advertising/Marketing
Menthol cigarettes on mint background
Research Article
Majority of U.S. adults support banning menthol cigarettes, including many menthol smokers
Nov 10 2020
Menthol
cigarette and leaf
Fact Sheet
Tobacco and the environment
Mar 8 2021
Environment
Menthol cigarettes
Fact Sheet
Menthol: Facts, stats and regulations
Aug 31 2018
Menthol
Quit Together Campaign Influencer Victoria
Research Article
Most young e-cigarette users want to quit, 1 in 3 has tried in the past year
Mar 10 2021
Tools
Explore research and resources
Press Release

Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

04.29.2021
Press Release

Public Health Groups Call on FDA to Deny Authorization of Sale For JUUL E-Cigarette Products

04.27.2021