E-cigarettes: Facts, stats and regulations

What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes? This Truth Initiative fact sheet answers these questions and more.

Why the FDA needs to regulate e-cigarettes now

As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are now vaping.

What are the long-term effects of vaping?

Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated as human test subjects.

While you were streaming: Smoking on demand

A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

We are Truth Initiative

Truth Initiative is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.

Learn about our mission

We seek, speak and spread the truth about tobacco

See what we do

Truth Initiative Schroeder Institute^® Research and evaluation

We conduct rigorous research that powers everything we do.

Community and
youth engagement

We inspire and train future leaders to counter tobacco's influence.

Youth smoking
prevention and education

We deliver the facts through our national counter-marketing campaign so young people can make informed decisions.

Quit smoking and vaping tools

We innovate new ways to combat tobacco use and help people quit.

Partnerships

We expand our impact by joining forces with public, private and nonprofit leaders. Join us.

Our latest research and resources

Explore research and resources

Report

Colorful and close to candy

A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products

Dec. 11, 2019

Emerging Tobacco Products Flavors

Research Article

75% of parents of middle and high schoolers support banning flavored e-cigarettes

Dec. 05, 2019

E-cigarettes / Vaping Flavors

News Article

E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

Dec. 09, 2019

E-cigarettes / Vaping JUUL

We need your help to achieve a tobacco-free generation

Let's do this together. Explore partnerships, summits, scholarships, studies, events and more ways you can take action.

Get involved Donate now

The latest news from Truth Initiative

See our impact Visit press center

Press Release

Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

Nov. 22, 2019

Press Release

Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

Nov. 14, 2019

Who we are

Our top issues

Research & resources

Browse by

Search by keywords

What we do

Get involved