Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

See who we are
× Close

Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

Explore our top issues
× Close

Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

Browse all research and resources

Browse by

Popular topics View more
Type

Search by keywords

× Close

What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

See what we do
× Close

Get involved

Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

How to get involved
× Close

Search our site

Top Searches

× Close

Breaking news

Girl using a tablet outside

Nicotine on Demand

Fourth annual report looking at tobacco imagery in entertainment finds rampant depictions in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

Read more
Girl in purple shirt

More than half of young people consider quitting vaping in 2022, new survey finds

For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.

Read more
Mental Health Report Hero

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Read more
Girl looking out window

3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health. Here are three ways vaping affects mental health.

Read more
Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

Read more
stitched image of teenagers

We are
Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

Learn about our mission
Explore
what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do
Truth Initiative

Truth Initiative Schroeder Institute® Research & Evaluation

We do rigorous, science-backed research then share what we find.
Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence
truth logo

Youth vaping & smoking
prevention & education

We deliver the facts so young people can make informed decisions.
Ex program

Quit smoking tools

We help people quit through scalable, cost-efficient interventions.
partnership

Partnerships

We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

Concerned Teen Girl on the Road Social
News Article
More than half of young people consider quitting vaping in 2022, new survey finds
Jan 5 2022
Tools
TV with streaming content and remote
News Article
As streaming soars, these binge-worthy shows frequently depict tobacco
Jan 12 2022
Movies/TV
Image of a high school stairs and hallway
News Article
Vaping prevention and quit resources: top tips for parents and schools
Dec 2 2021
Tools
Girl looking out window
News Article
Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse
Oct 7 2021
E-cigarettes / Vaping
E-cigarettes black and white
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Explore research and resources
Press Release

New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

01.11.2022
Press Release

New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow

12.15.2021