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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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  3. Girl viewing the vaping curriculum page on a laptop
    Press Release Press

    Truth Initiative and EVERFI from Blackbaud Join Forces with the Pennsylvania Office of the Attorney General to Address the Alarming Trend of Prescription Drug Overdoses among Young People

    Opioid misuse is a complex issue that needs to be addressed from various perspectives, including in the classroom.

    Oct. 01, 2024
  4. e-cigarette
    Research Article Research Article Research & Resources

    Study explores characteristics of tobacco and e-cigarette online advertisements

    A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

    May. 12, 2013
    Tobacco Industry Marketing
    Advertising Marketing
  5. nci social
    News Article News Article Research & Resources

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

    Sep. 14, 2017
    Harmful Effects of Tobacco
    Health
  6. corrective statement surgeon general's warning pack on sidewalk
    News Article News Article Research & Resources

    Big Tobacco forced to tell the truth with TV and print ads

    Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.

    Nov. 22, 2017
    Tobacco prevention efforts
    Tobacco Control Policies
  7. Truth flavors truck at moment of action
    News Article News Article Research & Resources

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

    May. 03, 2023
    Tobacco prevention efforts
    Youth Activism
  8. Infographic Infographic Research & Resources

    E-cigarettes

    E-cigarette one page infographic

    Jun. 07, 2022
    Emerging Tobacco Products
    E-cigarettes / Vaping
  9. Infographic Infographic Research & Resources

    Secondhand smoke

    Secondhand smoke one page infographic

    Jun. 07, 2022
    Harmful Effects of Tobacco
    Secondhand Smoke
  10. Infographic Infographic Research & Resources

    Tobacco Flavors

    Flavors one page infographic

    Jun. 23, 2021
    Emerging Tobacco Products
    Flavors
  11. Concerned girl on laptop
    Infographic Infographic Research & Resources

    Vaping Nicotine and Mental Health Infographic

    Vaping nicotine and mental health one page infographic

    Feb. 09, 2022
    Emerging Tobacco Products
    E-cigarettes / Vaping
  12. cigarette and leaf
    Infographic Infographic Research & Resources

    Tobacco and the environment

    Tobacco and the environment one page infographic

    Mar. 08, 2021
    Harmful Effects of Tobacco
    Environment