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  1. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  2. As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

    As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

  3. Gold Award

    2017 Shorty Social Media Award

    Hashtag

    #CATmageddon

  4. 2017 Shorty Social Media Award

    Call To Action

    #CATmageddon

  5. 2017 Shorty Social Media Award

    Pets & Animals

    #CATmageddon

  6. Gold Award

    2019 Shorty Social Media Award

    Integrated Campaign

    The Truth About Opioids

  7. 2018 Shorty Social Media Award

    Best multi-platform partnership

    Applying Logic

  8. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  9. Research Article Research Article Research & Resources

    Which social media sites do young adults use?

    The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia

  10. News Article News Article Research & Resources

    Why is smoking still being glamorized in media and pop culture?

    Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

  11. Research Article Research Article Research & Resources

    E-cigarette users look to social media to circumvent flavored e-cigarette restrictions

    New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo

  12. Research Article Research Article Research & Resources

    Vaping content on Instagram violates federal regulations and social media platform policies

    Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.