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Youth-rated films nominated for Oscars feature more tobacco imagery than previous years
Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.
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How can a Disney star and a compatibility quiz combat tobacco industry profiling?
A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco
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Mailed tobacco ads rely on price discounts and youth-appealing themes
Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.
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Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco
truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on
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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads
The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.
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These 10 youth-serving groups want to get smoking off movie screens
Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues
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Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens
Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in
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Five ways to combat smoking in video games
We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.
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Washington task force includes tobacco prevention and control in cancer moonshot recommendation
By including tobacco control and primary prevention in the Washington task force recommendations for the National Cancer Moonshot Initiative, tremendous stri
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Two Gold CLIOs for Truth Initiative’s public education campaign: truth®
Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde
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Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees
Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to
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