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  1. Research Article Research Article Research & Resources

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

  2. News Article News Article Research & Resources

    #NoMentholMonday: Why menthol is a social justice issue

    The marketing of menthol cigarettes toward African Americans is a social justice issue.

  3. News Article News Article Research & Resources

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

  4. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  5. News Article News Article Research & Resources

    Six highlights from the Tobacco Control special issue on flavors

    With flavors that can seem like they belong in a candy shop—including strawberry, licorice, and chocolate–some tobacco products may appear to be less harmful

  6. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an

  7. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

  8. Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, join forces with EVERFI to give America’s youth the facts about vaping

    The Vaping: Know the truth digital vaping prevention truth course offers a modern approach to guide teachers and educate youth about the dangers associated w

  9. News Article News Article Research & Resources

    FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

    Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

  10. News Article News Article Research & Resources

    From social taboo to target market: How tobacco use became a women’s issue

    Something interesting happened after the U.S. Surgeon General issued a report confirming the link between smoking and cancer in 1964.

  11. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

  12. New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens

    Monitoring the Future shows that nicotine vaping among youth remained high in 2020 with 22% of 10th and 12th graders using e-cigarettes in the last 30 days.<