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  1. Research Article Research Article Research & Resources

    Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

    New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so

  2. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  3. Research Article Research Article Research & Resources

    New study shows many young oral nicotine pouch users also smoke and vape

    Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

  4. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

  5. Research Article Research Article Research & Resources

    Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products

    Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar

  6. Research Article Research Article Research & Resources

    Youth vaping declines during pandemic as young people report less retail and social access to products

    Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

  7. News Article News Article Research & Resources

    More than half of young people consider quitting vaping in 2022, new survey finds

    For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.

  8. News Article News Article Research & Resources

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

  9. Research Article Research Article Research & Resources

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

  10. Truth Initiative and Kaiser Permanente Join Forces with EVERFI from Blackbaud to Teach Students About the Dangers of Vaping Cannabis

    Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

  11. New survey shows smoking among teens at historic lows and dramatic declines in vaping

    The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.

  12. News Article News Article Research & Resources

    Going back to school may lead to more vaping – here’s what educators and communities can do about it

    As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.