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  1. News Article News Article Research & Resources

    Truth Initiative partners with American Heart Association

    Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.

  2. News Article News Article Research & Resources

    Where we stand: Invest in research on sub-populations

    Tobacco is not an equal opportunity destroyer.

  3. Video Video Research & Resources

    American Spirit: Not a safer choice

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s

  4. News Article News Article Research & Resources

    Where we stand: Smoke-free public housing

    Truth Initiative and The Society for Research on Nicotine & Tobacco weighed in on a rule proposed by the Department of Housing and Urban Development to i

  5. Our Team

    Doug Harris

    As the Vice President of software development for the Innovations Center at Truth Initiative, Doug Harris leads the team responsible for building EX Program,

  6. News Article News Article Research & Resources

    3 tips for boosting success with an online quit-smoking program

    As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res

  7. Our Team

    Samuel Rose

    Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

  8. Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

  9. Research Article Research Article Research & Resources

    Exposure to e-cigarette ads may enhance curiosity/usage among young adults

    Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette

  10. Our Team

    Caitlin Carroll

    Caitlin Carroll is a content and editorial leader with over 20 years of experience in media and mission-driven communications.

  11. Our Team

    Mike Moore

    Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

  12. truth® and Vans morph culture-changing art into bold fashion statement

    When it comes to teen tobacco use, truth believes creativity speaks louder than words.