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  1. Research Article Research Article Research & Resources

    Internet tools can help smokers quit

    Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials

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  3. Research Article Research Article Research & Resources

    How online social relationships help smokers quit tobacco

    Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I

  4. Research Article Research Article Research & Resources

    Cigarette sales continued declining in 2021

    Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.

  5. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  6. Research Article Research Article Research & Resources
  7. Research Article Research Article Research & Resources

    How graphic warning labels could trigger thoughts of quitting

    New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

  8. News Article News Article Research & Resources
  9. Research Article Research Article Research & Resources

    A better way to measure a young adult’s socioeconomic status

    A recent study from Truth Initiative found that what might be a better way to capture the socioeconomic status of young adults is simply to ask them.

  10. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  11. Research Article Research Article Research & Resources

    truth® brand awareness proven to drive down vaping rates in young people

    New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and

  12. News Article News Article Research & Resources

    Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

    Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil