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  1. News Article News Article Research & Resources

    4 out of 5 youth overestimate e-cigarette or cigarette use among peers

    Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr

  2. truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  3. News Article News Article Research & Resources

    How some local governments are keeping the number of tobacco retailers in check

    Measures to restrict tobacco retailer licensing and density are one way to combat the impact of tobacco point-of-sale marketing.

  4. News Article News Article Research & Resources

    Video series aims to change the narrative about tobacco in the African-American community

    A new web video series created by a Truth Initiative® fellow hopes to spark conversations about tobacco use in the African-American community.

  5. News Article News Article Research & Resources

    One trend that’s changing Pride festivals for the better

    More pride festivals across the country are showing how the tobacco industry is not their ally.

  6. Research Article Research Article Research & Resources

    Why you should quit smoking before having surgery

    In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho

  7. News Article News Article Research & Resources

    Tobacco is a social justice issue: Racial and ethnic minorities

    Tobacco use disproportionately affects minority groups, who have a long history of being targeted by the tobacco industry.

  8. Surgeon General's report confirms youth should not use e-cigarettes

    The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.

  9. News Article News Article Research & Resources

    Final deeming regulation at a glance

    The U.S. Food and Drug Administration (FDA) “deeming” regulation was released May 6, 2016 and published May 10, 2016.

  10. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

  11. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  12. News Article News Article Research & Resources

    Pervasive tobacco imagery on screen endangers youth and demands action

    Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.