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  1. EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free

    The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout

  2. Report Report Research & Resources

    Eliminating smoking disparities in Tobacco Nation

    More aggressive tobacco control spending paired with higher taxes targeted to areas with the highest smoking rates can effectively erase disparities in tobac

  3. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  4. Truth Initiative Partners with Pennsylvania’s Office of Attorney General to Provide Prescription Drug Safety Course, Powered by EVERFI from Blackbaud

    Prescription Drug Safety: Know the truth will empower Pennsylvania youth to become safe and informed users of medication, while also providing the tools to r

  5. News Article News Article Research & Resources

    CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity

    Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make up 23.4% of U.S. teens who currently use a tobacco product.

  6. truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

  7. Research Article Research Article Research & Resources

    Misperceptions about nicotine may interfere with quitting vaping

    Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user

  8. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  9. truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives

    truth will join Cotopaxi for 25 of their Questival adventure races.

  10. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  11. Research Article Research Article Research & Resources

    What’s the harm in hookah? How risk misperceptions relate to rising use

    People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.

  12. Research Article Research Article Research & Resources

    Doctors’ offices: A missed opportunity in tobacco control

    Just 49 percent of adolescents who visited a doctor in the last year were asked if they use tobacco.