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truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

Tobacco use in the Asian American community

This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.

New youth prescription drug safety curriculum launches nationwide

Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources

A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness

6 important facts about JUUL

The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

4 revelations from a Reuters investigation into Philip Morris

A Reuters investigative series into the secret strategies of PMI uncovers the company’s methodical, long-term plan to undermine public health science and glo

3 benefits of tobacco-free policies at colleges and universities

Support for smoke- and tobacco-free policies on school campuses has skyrocketed in recent years.

3 reactions to FDA’s new plan for tobacco regulation

The U.S.

3 states pass tobacco 21 laws in 3 weeks

In the span of under 21 days this summer, New Jersey, Maine and Oregon raised the legal minimum age to purchase tobacco from 18 to 21.

Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc