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  1. News Article News Article Research & Resources

    Bold and bright: How tobacco companies market flavored products to appeal to youth

    A gap in product regulation allows the tobacco industry to market flavored products in several ways.

  2. truth debunks myth that vaping nicotine relieves stress

    The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

  3. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an

  4. News Article News Article Research & Resources

    Video series aims to change the narrative about tobacco in the African-American community

    A new web video series created by a Truth Initiative® fellow hopes to spark conversations about tobacco use in the African-American community.

  5. Research Article Research Article Research & Resources

    How mobile marketing for e-cigarettes may be aimed at youth

    E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.

  6. Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, join forces with EVERFI to give America’s youth the facts about vaping

    The Vaping: Know the truth digital vaping prevention truth course offers a modern approach to guide teachers and educate youth about the dangers associated w

  7. U.S. E-cigarette Sales Climbed during 2020-2022

    A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units

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  9. Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits

    Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.

  10. News Article News Article Research & Resources

    6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products

    To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.

  11. truth and Girl Scouts to take on environmental tobacco pollution

    The new “Earth Defenders” program aims to empower girls and create a new generation of activists