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Bold and bright: How tobacco companies market flavored products to appeal to youth
A gap in product regulation allows the tobacco industry to market flavored products in several ways.
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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What vape products are still allowed under the new e-cigarette policy?
A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an
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Video series aims to change the narrative about tobacco in the African-American community
A new web video series created by a Truth Initiative® fellow hopes to spark conversations about tobacco use in the African-American community.
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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How mobile marketing for e-cigarettes may be aimed at youth
E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.
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Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, join forces with EVERFI to give America’s youth the facts about vaping
The Vaping: Know the truth digital vaping prevention truth course offers a modern approach to guide teachers and educate youth about the dangers associated w
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U.S. E-cigarette Sales Climbed during 2020-2022
A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units
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Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits
Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.
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6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products
To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.
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truth and Girl Scouts to take on environmental tobacco pollution
The new “Earth Defenders” program aims to empower girls and create a new generation of activists
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