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  1. News Article News Article Research & Resources

    How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health

    As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new

  2. Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

    With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

  3. Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

  4. Tobacco and pharmacies don’t mix: Truth Initiative attends annual Walgreens shareholder meeting

    Truth Initiative Attends Annual Walgreens Shareholder Meeting where the organization will again ask the company to reconsider selling tobacco products.

  5. News Article News Article Research & Resources

    How tobacco companies linked cigarettes and mental health

    Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

  6. New study raises concerns that youth vaping nicotine may reverse declines in other drug use

    New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d

  7. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

  8. Our Team

    Spencer J. Cox

    Gov. Spencer J.

  9. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  10. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  11. Research Article Research Article Research & Resources

    High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

    Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

  12. 2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

    The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders