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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Massachusetts 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Massachusetts.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Arkansas 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Arkansas.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Mexico 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Mexico 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Ohio 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Ohio.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Washington 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Washington.

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Illinois 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Illinois.

  9. Report Report Research & Resources

    Seeing through Big Tobacco’s Spin

    Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

  10. News Article News Article Research & Resources

    Why ending menthol cigarette sales would benefit disproportionally affected groups

    Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Mississippi 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Mississippi.

  12. News Article News Article Research & Resources

    Alma Adams Scholarship: Rewarding student action to make tobacco a thing of the past

    Truth Initiative® is offering two $5,000 scholarships to support undergraduate and graduate students who are innovatively confronting tobacco use.