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U.S. E-cigarette Sales Climbed during 2020-2022
A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Young adult cigar smoking trends underscore the need for flavor regulations
Although fewer young people are smoking cigarettes, cigar smoking is increasing among youth and young adults, with 47 percent of smokers preferring a flavore
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Our Team
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Lisa A. Watkins
Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.
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EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide
New partnership to provide employers with easier access to people-powered public health resources.
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Where we stand: Tobacco and the cancer moonshot
Truth Initiative is urging the National Cancer Moonshot Task Force to take immediate action to emphasize tobacco control in the initiative.
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Tobacco use in Alabama 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.
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Tobacco use in Oklahoma 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.
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Tobacco use in Ohio 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Ohio.
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New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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Tobacco use in Louisiana 2018
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Louisiana.
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