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Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people
News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In
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A decade of the Tobacco Control Act: Where are we now?
As we mark 10 years since passage of the act, here’s a look at its accomplishments as well as the critical gaps remaining.
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Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign
In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.
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truth campaign focused on mental health significantly lowered e-cigarette use among young people
A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use
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New youth prescription drug safety curriculum launches nationwide
Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip
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New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use
New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa
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FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction
Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use
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Partnership opportunities
Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.
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Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use
As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th
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Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership
Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.
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Fast Company recognitions underline why youth tobacco prevention is more important than ever
Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.
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FDA must stop sales of all flavored products and restrict marketing and sales to protect kids
It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t
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