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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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Expanding our mission with an opioid education and prevention campaign
Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa
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HUD final rule on smoke-free housing will protect millions from the dangers of secondhand smoke
The Department of Housing and Urban Development’s (HUD) final rule announced today, requiring each agency administering public housing to implement a smoke-f
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Tobacco use in Idaho 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Idaho.
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Next chapter begins as tobacco control leader becomes Truth Initiative
The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth®campaign for 15 yea
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California state pension fund extends tobacco divestment
CalPERS voted this week to continue its ban on investing in tobacco companies and to sell off its last $550 million worth of tobacco-related investments.
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Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities
Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.
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5 insights about areas with the highest smoking rates in the U.S.
When it comes to tobacco use, a group of 12 states stretching from the upper Midwest to the South looks like some of the most tobacco-dependent — and less-de
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