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FDA must stop sales of all flavored products and restrict marketing and sales to protect kids
It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t
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Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership
Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.
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How Big Tobacco made cigarettes more addictive
The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.
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Tobacco use in Mississippi 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Mississippi.
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Our Team
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Nicole Dueffert
Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.
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The surprising thing almost all Emmy-nominated dramas and comedies have in common
Almost all the finalists in the comedy and drama categories are losing when it comes to public health.
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Smoke screens: Is tobacco use in youth-rated movies still a problem?
Tobacco use on screen is a public health concern because exposure to smoking imagery in movies can cause young people to start smoking.
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CalPERS bet on Big Tobacco is bad economics for California
California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani
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Tobacco use in Alabama 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.
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Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications
We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.
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Who We Are
Truth Initiative® is America’s largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all. We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovations to end tobacco use.
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Tobacco use in Mississippi 2019
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Mississippi.
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