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  1. If Philip Morris is serious about a “smoke-free future,” it should stop marketing cigarettes

    Philip Morris International – the world’s largest non-governmental cigarette manufacturer – this week launched a new website that claims the company is commi

  2. Surgeon General's report confirms youth should not use e-cigarettes

    The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.

  3. Significant drop as teen cigarette smoking hits 7%

    Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.

  4. Vine stars debunk social smoking myths with truth

    Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!

  5. News Article News Article Research & Resources

    Black leaders and public health groups call for ending menthol cigarette sales

    Many prominent Black civil rights leaders, faith leaders, public officials, and public health experts are calling for the White House to stop delaying and en

  6. News Article News Article Research & Resources

    Q&A: LGBT pride in ending nicotine and tobacco use

    Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

  7. Summer truth tour takes on tobacco use with one goal: Finish smoking for good

    School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans

  8. Progress ending youth tobacco use stalled - National Youth Tobacco Survey 2015

    Truth Initiative CEO Robin Koval responds to new data in the NYTS 2015.

  9. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  10. News Article News Article Research & Resources

    How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

    A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

  11. More than $1 million pledged to help schools fight e-cigarette epidemic

    82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio