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What can streaming services do about exposing youth to on-screen smoking?

Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

FDA’s decision to deny JUUL marketing authorization is a major public health victory; but swift action on other leading brands must be taken as new data shows youth e-cigarette initiation continues

Today’s announcement by the FDA to deny marketing authorizations for all JUUL e-cigarettes, thereby making them an illegally marketed product, is a huge publ

New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%

Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

Youth vaping declines during pandemic as young people report less retail and social access to products

Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product

Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to

6 important things to know about IQOS, the new heated cigarette product

The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki

Some video games glamorize smoking so much that cigarettes can help players win

At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

Health groups file suit to expedite FDA review of e-cigarettes, cigars

The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.

Purpose and principles on addressing the opioid crisis