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Action needed: Youth and marijuana

Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.

Monitoring the future reveals good and bad news underscoring need for education and regulation

New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

Yashi Srivastava

Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

Featured Community Projects

Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

Explore examples of youth activists in action.

Surgeon General's report confirms youth should not use e-cigarettes

The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.

4 ways the tobacco industry is attempting to rebrand itself

Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.

Young activists gather virtually for Moment of Truth

Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

Where we stand: Tobacco and the cancer moonshot

Truth Initiative is urging the National Cancer Moonshot Task Force to take immediate action to emphasize tobacco control in the initiative.

How to quit vaping – or help someone quit – during the coronavirus pandemic

There is growing evidence that vaping can harm lung health overall.

Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

Young leaders engage in tobacco prevention as truth Ambassadors

Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.