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On the move: Truth Initiative finds new creative office space in D.C.'s Chinatown
The public health organization behind the truth® campaign, Steven A.
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New U.S. Senate bill would raise tobacco legal age from 18 to 21
The best way to protect adolescents from tobacco related illness and death is to help them avoid smoking altogether. We applaud the introduction of S.
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U.S. retail sales data show 86% of e-cigarette sales are for illegal products
New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.
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Young leaders address nicotine addiction as truth Ambassadors
Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut
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Introducing “You Got This Day” for people quitting nicotine in 2025
Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working
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Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025
Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource
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The Truth About the Tobacco Industry and the Retail Environment
This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program
“Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr
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Philip Morris International to invest over $800 million to meet growing Zyn market
Philip Morris International, the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S.
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Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people
News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In
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Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?
New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi
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