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  1. Research Article Research Article Research & Resources

    Google Play games like "Vape Master" highlight gaps in regulation

    Dozens of e-cigarette themed games and simulators are available for download in the Google Play Store, and many have elements that may appeal to young people

  2. Truth Initiative Launches Updated Youth Prevention Curriculum to Combat Today’s Addiction Landscape

    As students across the country head back to school, Truth Initiative released an updated curriculum with new lessons, videos and content to combat today’s ad

  3. Research Article Research Article Research & Resources

    Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales

    The study authors caution that pouch-related content on youth-centric social media platforms could lead to increased uptake among youth

  4. truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

    truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

  5. News Article News Article Research & Resources

    Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

    Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil

  6. Research Article Research Article Research & Resources

    YouTube recommendations expose viewers to pro-tobacco content

    Research from Truth Initiative published in Nicotine and Tobacco Research finds some viewers seeking tobacco-related information on YouTube were recommended

  7. News Article News Article Research & Resources

    Is that video game a health risk? 3 things parents should know

    Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.

  8. News Article News Article Research & Resources

    Here’s another reason to remove smoking from video games

    With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

  9. News Article News Article Research & Resources

    Are video games glamorizing tobacco use?

    Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

  10. News Article News Article Research & Resources

    Some video games glamorize smoking so much that cigarettes can help players win

    At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

  11. Played: This year’s video games glamorize tobacco use to youth

    Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

  12. News Article News Article Research & Resources

    Five ways to combat smoking in video games

    We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.