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JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

Why is smoking still being glamorized in media and pop culture?

Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

Smoke screens: Is tobacco use in youth-rated movies still a problem?

Tobacco use on screen is a public health concern because exposure to smoking imagery in movies can cause young people to start smoking.

These 10 youth-serving groups want to get smoking off movie screens

Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues

Pervasive tobacco imagery on screen endangers youth and demands action

Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

Lights, Camera, Tobacco?

How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

Tobacco in Pop Culture

The surprising thing almost all Emmy-nominated dramas and comedies have in common

Almost all the finalists in the comedy and drama categories are losing when it comes to public health.

5 unexpected ways smoking affects your body

Smoking cigarettes can cause lung cancer and heart disease, but did you know that it may also dull your taste buds or impair your hearing?

Truth Initiative youth fellows visit Capitol Hill

Thirty youth fellows visited Capitol Hill Thursday as part of their year-long fellowship with Truth Initiative

2021 class of truth Ambassadors launch community projects

Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o