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  1. News Article News Article Research & Resources

    Big Tobacco forced to tell the truth with TV and print ads

    Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the African American community

    This fact sheet about smoking and African Americans outlines patterns of use, industry targeting and health effects.

  3. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  4. News Article News Article Research & Resources

    California assembly revives tobacco restrictions

    The California Assembly has passed six different tobacco control bills in one day, taking a major step toward new protections for youth in the most populous

  5. Infographic Infographic Research & Resources

    Flavored tobacco use

    Proportion of Ever users reporting first product used was flavored

  6. Infographic Infographic Research & Resources

    Milestones in tobacco history

    Adult cigarette consumption and major smoking and health milestones, 1881-2014

  7. News Article News Article Research & Resources

    Where we stand: Retail tobacco marketing, price discounting and promotion

    Consistent with Truth Initiative’s vision of a future where tobacco is a thing of the past, we support the following policies with regard to tobacco retail m

  8. Tobacco industry allies launch outrageous attack on FDA efforts to protect kids, save lives

    This attack is an orchestrated effort by the tobacco industry and its political allies to protect the industry’s profits at the expense of our nation’s child

  9. Report Report Research & Resources

    Seeing through Big Tobacco’s Spin

    Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

  10. Report Report Research & Resources

    Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

    The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l

  11. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.

  12. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards