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  1. Research Article Research Article Research & Resources

    Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

    Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

  2. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  3. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

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  5. Infographic Infographic Research & Resources

    Smokeless Tobacco

    Smokeless tobacco one page infographic

  6. Research Article Research Article Research & Resources

    How effective are tobacco control policies?

    Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu

  7. News Article News Article Research & Resources

    Where we stand: Raising the tobacco age to 21

    Truth Initiative supports raising the minimum age of sale for all tobacco products to 21, as part of a strong tobacco control policy program.

  8. News Article News Article Research & Resources

    What does a tobacco “endgame” mean?

    Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Asian American community

    This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.

  10. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

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  12. Tobacco 21 Laws Provide Useful Tool to Reduce Youth Tobacco Use But Tobacco Industry Sudden Support Should be Viewed as Self-Serving, Not Pro-Public Health

    Now that public support has clearly reached a tipping point in favor of Tobacco 21, it’s clear the tobacco industry’s sudden support is motivated by self-int