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  1. Truth Initiative Joins #StopHateForProfit Campaign

    Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

  2. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

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  4. News Article News Article Research & Resources

    How state public health agencies can reduce menthol cigarette use

    State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about

  5. News Article News Article Research & Resources

    FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

    Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

  6. Report Report Research & Resources

    Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

    A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing

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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

  8. Our Team

    Elizabeth Kenny

    As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve

  9. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  10. News Article News Article Research & Resources

    Tobacco and cancer: What are the survival rates?

    Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.

  11. Research Article Research Article Research & Resources

    2016 National Summit on Youth Activism concludes

    A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.

  12. News Article News Article Research & Resources

    Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week

    The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of