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  1. News Article News Article Research & Resources

    Tobacco coupons: How low can they go?

    Coupons are one of the tobacco industry’s top marketing strategies. From 2013 to 2014, the industry doubled its annual investment in coupons.

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  3. CDC data strengthens concerns over vaping teens turning to cigarettes

    New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.

  4. Truth Campaign snags 2 Ogilvy Awards

    truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

  5. Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

    We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sal

  6. Report Report Research & Resources

    “I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

    Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

  7. Report Report Research & Resources

    Surveying how the tobacco industry markets flavored products in five Midwest cities

    Flavored tobacco products continue to fuel dangerous youth nicotine use.

  8. Report Report Research & Resources

    The price is not right

    Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.

  9. Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

    In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

  10. News Article News Article Research & Resources

    Happy holidays from Big Tobacco: Five of this year’s seasonal marketing pushes

    This year’s holiday greetings from tobacco companies come with party tips, free gift tags, DIY decoration ideas and, of course, lots of coupons for tobacco.<

  11. First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit

    Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.

  12. News Article News Article Research & Resources

    Warner Series: Smoke-free New Orleans

    New Orleans' motto is "Laissez les bons temps rouler "- a Cajun expression meaning "Let the good times roll!".