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  1. Truth Initiative announces new General Counsel

    Truth Initiative announced the appointment of Robert Falk as General Counsel.

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    Our top issues

    In our fight to end commercial tobacco use, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use. These are our top issues.

  3. New Documentary Takes Hard Look at Tobacco Industry’s Predatory Tactics for New Generations

    “Black Lives/Black Lungs: The Journey of a Stolen Leaf” is now available to stream on YouTube.

  4. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  5. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

  6. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

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  8. New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

  9. Natural tobacco agreement fails to protect the public from misleading claims and imagery

    Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (

  10. Tobacco industry allies launch outrageous attack on FDA efforts to protect kids, save lives

    This attack is an orchestrated effort by the tobacco industry and its political allies to protect the industry’s profits at the expense of our nation’s child

  11. truth asks if it is just business or is it exploitation

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.

  12. National Public and Minority Health Organizations Launch Stop the Influence, a Pledge Campaign to Reject Big Tobacco and Vape Money

    A call to organizations to sign a pledge to reject funding from or any form or partnership with companies that sell any tobacco or vaping products.