In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.
Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.
Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.
Truth Initiative Schroeder Institute®
truth® campaign
Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.
Truth Initiative Schroeder Institute®
truth® campaign
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Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
Tobacco imagery in youth-rated movies still exists.
