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2023 state fact sheets
A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.
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truth launches fake vape company “depression stick!” to make a point
Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi
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Hawaii raising minimum age to reduce tobacco use among those under 21
Hawaii will mark a milestone next year when it becomes to the first state to raise the minimum age requirement for purchase of tobacco products from 18 to 21
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Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities
Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment
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National survey of college behavior shows cigarette use down but alternative tobacco use up
Among the key takeaways from the 2014 Monitoring the Future survey of full-time college students released by the University of Michigan in September 2015 is
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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Study explores characteristics of tobacco and e-cigarette online advertisements
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer
Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob
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Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping
Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil
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Cigarette sales continued declining in 2021
Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.
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10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program
Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc
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