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truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19
The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.
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Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery
Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products
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A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit
Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va
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5 things FDA should do about JUUL e-cigarettes
Six public health and medical groups are calling on the agency to act to protect youth.
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Why JUUL’s decision to pull ‘all’ flavors deserves no praise
JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds
The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%
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Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes
Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19
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How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health
Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.
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Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge
As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<
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How the tobacco industry’s new products could be leading to more nicotine addiction
Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress
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How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic
A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee
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