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Nearly 1 in 5 youth say they have seen JUUL used in school
Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.
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Youth smoking rate falls to 6 percent
The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.
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Menthol tobacco product use higher among youth, women and African Americans
Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.
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Why the rise in youth e-cigarette use may be worse than we think
Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.
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Truth Initiative youth advocates honored
Three Truth Initiative® youth activists were honored at the 2016 Campaign for Tobacco Free Kids Youth Advocates of the Year Gala
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FDA proposes needed action on menthol, but falls short to stem youth e-cigarette epidemic
The agency's plans to take action on menthol cigarettes and flavored cigars are significant, but the proposed sales restrictions on e-cigarettes are not
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truth® campaign successful in saving lives and preventing youth smoking
Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.
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Using e-cigarettes increases likelihood of using cigarettes among youth, study finds
A new study finds that e-cigarettes are acting as entry nicotine products that may lead to the use of more harmful and toxic nicotine products.
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How mobile marketing for e-cigarettes may be aimed at youth
E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.
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What can streaming services do about exposing youth to on-screen smoking?
Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?
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Tobacco use in the LGBT community
Tobacco use in the LGBT community one page infographic
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Smoking in Films: 2022
The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco
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