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  1. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  2. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  3. Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

    Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im

  4. JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

  5. News Article News Article Research & Resources

    Youth smoking rate falls to 6 percent

    The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.

  6. Research Article Research Article Research & Resources

    Mailed tobacco ads rely on price discounts and youth-appealing themes

    Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.

  7. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

  8. Leading Health Groups Back Michigan Gov. Whitmer’s Emergency Action to Address the Youth E-Cigarette Epidemic

    Michigan Gov. Gretchen Whitmer has addressed the growing epidemic of youth e-cigarette use by suspending sales of all flavored e-cigarettes in the state.

  9. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  10. Research Article Research Article Research & Resources

    Menthol tobacco product use higher among youth, women and African Americans

    Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.

  11. Report Report Research & Resources

    Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap

    Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.

  12. Research Article Research Article Research & Resources

    How the tobacco industry is renewing its assault on science

    Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr