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Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Michael Felberbaum

Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

Outsmart Nicotine: Breaking the Cycle

A new round of Outsmart Nicotine ads, released by Truth Initiative in April 2026, illuminates the cycle of nicotine addiction and withdrawal and situates the mental health impact of nicotine addiction as a reason to consider quitting. The new ads ask two essential questions: do people crave nicotine because they feel stressed? Or do they feel stressed because they crave nicotine?

Outsmart Nicotine offers a way to break the cycle with EX Program, a free evidence-based digital quitting program developed by Truth Initiative with Mayo Clinic.

Robert Falk

Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

Tina M. Morgan

Tina Morgan has been with Truth Initiative since 1999.

Vivian Nartey

As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership

Stacey Younger Gagosian

Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

James (Jim) Dunnigan

Representative Jim Dunnigan is a dedicated public servant and advocate for the residents of Taylorsville and Kearns, Utah.

Gary Tang

Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

Carolyn B Jackson

Carolyn B. Jackson is a state representative serving the Indiana House of Representatives from District 1 in the General Assembly.

Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

Mike Moore

Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.