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  1. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use among Hispanic and Latino Americans

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

  3. Report Report Research & Resources

    Colliding Crises: Youth Mental Health and Nicotine Use

    Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

  4. News Article News Article Research & Resources

    How the tobacco industry markets vaping nicotine as stress relief

    Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s

  5. News Article News Article Research & Resources

    What does a tobacco “endgame” mean?

    Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

  6. News Article News Article Research & Resources

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

  7. News Article News Article Research & Resources

    6 takeaways from a new report on ending commercial tobacco use

    We must act now, build on the progress we have made, and take strides to achieve a future where all Americans have the right to live free from tobacco and ni

  8. News Article News Article Research & Resources

    Youth are interested in vaping prevention and quit resources – educators can help

    Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n

  9. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

  10. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  11. Research Article Research Article Research & Resources

    New study: Training educators on school e-cigarette policies critical for youth vaping prevention

    Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.

  12. News Article News Article Research & Resources

    Youth discuss the impact of FDA’s failure to regulate e-cigarettes

    Listen to four young people describe the impact of the failure to fully regulate e-cigarettes in their own words, and questions they have for public leaders.