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E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades
New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac
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New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market
A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h
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Smoking in Films: 2022
The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco
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TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes
Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and
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JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic
Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the
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High-nicotine e-cigarettes may reverse declines in youth tobacco use
Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<
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Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue
Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between
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Action needed: Youth and marijuana
Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.
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How tobacco control researchers can make flavored tobacco policies equitable
Action-oriented, equity-focused strategies can ensure policies are maximally effective and reduce health disparities.
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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America
Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<
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Vaping prevention and quit resources: top tips for parents and educators
Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.
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