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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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Zyn rewards program follows Big Tobacco’s marketing playbook
Zyn rewards program follows Big Tobacco’s marketing playbook
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Tobacco and the environment
Tobacco and the environment one page infographic
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Youth activists call on decision-makers to declare vaping nicotine a mental health issue
Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and
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What is synthetic nicotine and what does it mean for the youth vaping epidemic?
Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.
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New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists
While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin
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4 things parents need to know about JUUL and nicotine addiction
JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Colliding Crises: Youth Mental Health and Nicotine Use
Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.
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The Master Settlement Agreement: 4 ways the landmark tobacco settlement changed tobacco control
Twenty-five years ago, 46 states plus D.C.
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Truth Initiative Applauds Landmark Multistate JUUL Settlement and Encourages States to Utilize Proven-Effective Programs to Accelerate Progress to End Youth E-Cigarette Crisis
Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement agai
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