Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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  1. Winner Award

    2018 OMMA Awards

    Content Marketing: Single Execution

    Have You Seen This Ad? (RICO)

  2. Winner Award

    2018 PRSA Thoth Awards

    Public Service 

    "Business or Exploitation?"

  3. Winner Award

    2018 PRSA Thoth Awards

    Best Use of Research  

    "Business or Exploitation?"

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