Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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    Displaying 1416 of 1418 Search Results

  1. Winner Award

    2018 Cynopsis Social Good Awards

    Branded Campaign for a Digital, Broadcast or Cable TV Series

    Go Away Big Tobacco

  2. Winner Award

    2018 Cynopsis Social Good Awards

    Awareness Campaign/Initiative - Children's Sector

    Truth Trivia

  3. Winner Award

    2018 Internet Advertising Competition

    Best Advocacy Integrated ad campaign

    Rainbow Lane

  4. Winner Award

    2018 Shorty Social Media Award

    Best multi-platform partnership

    Applying Logic

  5. Gold Award

    2018 David Ogilvy Awards

    Unexpected Targeting and Segmentation 

    #STOPPROFILING

  6. Inaugural Winner Award

    2018 Clarence B Jones Impact Award

    The Communications Network Award

    Be the Generation that Ends Smoking #FinishIT

  7. Silver Award

    2018 Effie Awards

    Disease Awareness & Education: Advocacy

    #STOPPROFILING

  8. Winner Award

    2018 Shorty Social Good Awards

    Best Use of Snapchat

    Twinkle Twinkle Little Dick

  9. Winner Award

    2018 Digiday Awards

    Best Advertiser in Video

    #STOPPROFILING

  10. Winner Award

    2018 OMMA Awards

    Content Marketing: Single Execution

    Have You Seen This Ad? (RICO)

  11. Winner Award

    2018 PRSA Thoth Awards

    Public Service 

    "Business or Exploitation?"

  12. Winner Award

    2018 PRSA Thoth Awards

    Best Use of Research  

    "Business or Exploitation?"