Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Truth Initiative Logo
    Financial Statement Report

    2022 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  2. Grand Effie Award

    2023 Effie Awards

    Grand Effie

    Depression Stick + Breath of Stress Air

  3. Gold Award

    2023 Effie Awards

    David vs. Goliath - Services

    Depression Stick

  4. Silver Award

    2023 Effie Awards

    Disease Awareness & Education: Non-Profit / Health & Wellness

    Breath of Stress Air

  5. Logo for the ANA in-house excellence awards
    Winner Award

    2023 ANA In-House Excellence Awards

    Socially Responsible

    Quitters

  6. Logo for the ANA in-house excellence awards
    Winner Award

    2023 ANA In-House Excellence Awards

    Branded Content

    Quitters

  7. Marty Jackley Headshot
    Our Team

    Martin (Marty) Jackley

    Marty Jackley was raised in Sturgis, South Dakota and graduated from the South Dakota School of Mines with a Bachelor of Science Degree in Electrical Enginee

  8. Winner Award

    2022 Fast Company Most Innovative

    10 Most Innovative Not-for-Profit organizations of 2022

  9. Winner Award

    2022 Khoros Kudos Awards

    Engagement for Good: Healthcare in North America

    EX Program

  10. Gold Award

    2022 ARF David Ogilvy Awards

    Social Responsibility

    Quitters