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  1. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  2. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  3. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  4. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  5. Research Article Research Article Research & Resources

    Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables

    The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev

  6. Research Article Research Article Research & Resources

    Educators’ perspectives on vaping in the classroom: A disruptive, pervasive problem

    As students return for a new academic year, educators continue to grapple with nicotine use in schools, reporting that vaping is “a daily issue”

  7. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  8. Research Article Research Article Research & Resources

    Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes

    An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

  9. News Article News Article Research & Resources

    Educators share how a free vaping prevention curriculum has helped their students

    As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students

  10. Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis

    First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults

  11. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.

  12. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping