Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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  1. Truth Initiative Logo
    Financial Statement Report

    2022 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  2. Grand Effie Award

    2023 Effie Awards

    Grand Effie

    Depression Stick + Breath of Stress Air

  3. Gold Award

    2023 Effie Awards

    David vs. Goliath - Services

    Depression Stick

  4. Silver Award

    2023 Effie Awards

    Disease Awareness & Education: Non-Profit / Health & Wellness

    Breath of Stress Air

  5. Logo for the ANA in-house excellence awards
    Winner Award

    2023 ANA In-House Excellence Awards

    Socially Responsible

    Quitters

  6. Logo for the ANA in-house excellence awards
    Winner Award

    2023 ANA In-House Excellence Awards

    Branded Content

    Quitters

    7. Elf bar hyde and candy
    Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

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    Donate to Truth Initiative

    Join us and support our efforts to make tobacco a thing of the past.

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how top brands and organizations stand out by standing with us.

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    Why Partner With Us

  10. Sarah Shank Headshot
    Our Team

    Sarah Shank

    A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec