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Tricia Kenney
Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper
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Featured Community Projects
Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.
Explore examples of youth activists in action.
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Youth Activism
Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.
Learn more about these programs and how to apply.
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Grants and scholarships
Truth Initiative offers grants and scholarships to support action on the ground, including opportunities for colleges and universities to adopt commercial tobacco-free campus policies and for students and young people to continue to take action in their communities. Here are our current opportunities. Check back for more.
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Get Involved
We are investigating, exposing and amplifying the truth about commercial tobacco and we want you to join us. Learn more about how you can inspire lives free from smoking, vaping and nicotine through activism, scholarships, studies and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction and the role you can play in creating change in your community. Let’s work together.
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The opioid crisis
Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.
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