Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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  1. Winner Award

    2022 Fast Company Most Innovative

    10 Most Innovative Not-for-Profit organizations of 2022

  2. Winner Award

    2022 Khoros Kudos Awards

    Engagement for Good: Healthcare in North America

    EX Program

  3. Gold Award

    2022 ARF David Ogilvy Awards

    Social Responsibility

    Quitters

  4. Page

    Protecting scientific integrity from tobacco industry interference

  5. Page

    Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

  6. Page

    Dangerous delays: The failure to regulate e-cigarettes

    E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use.

    7. Girl vaping and texting
    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

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  7. Our Team

    Elizabeth Kenny

    As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve

  8. Truth Initiative Logo
    Financial Statement Report

    2021 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol