Search

Community and Youth Engagement

Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.

Youth smoking and vaping prevention

We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to achieve a future where commercial tobacco use and nicotine addiction is a thing of the past.

Our History

Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from 23% in 2000 to less than 3% today. Explore our history.

Tobacco is a Social Justice Issue

Our top issues

In our fight to end commercial tobacco use, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use. These are our top issues.

Amanda L. Graham

As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.

Stacey Younger Gagosian

Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

2023 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.

Best Practice Example of Inspiring Tobacco-free Lives with The EX Program

Quit smoking and vaping tools

Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped hundreds of thousands of people stop using commercial tobacco through proven-effective treatments and innovative and interactive tools. So if you or a loved one is ready to quit, there’s no better time than now.

Apply for the Truth Initiative Tobacco/Vape-Free College Program

The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

Yashi Srivastava

Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication