Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Data suggest teens who use JUUL are not just experimenting
Young adult smoking rate drops to 10%
truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
What is JUUL?
Are video games glamorizing tobacco use?
Smoke screens: Is tobacco use in youth-rated movies still a problem?
New data show historically low smoking rates
Which social media sites do young adults use?
Use of multiple products dominates youth tobacco patterns